A planned PR campaign over
an 18 month period, covering:
Trade press liaison covering press release, opinion
articles, editor visits and interviews, and photo stories.
Introduction of a new corporate identity - to create
new brand awareness.
Direct PR, incorporating the following:
Customer focus groups in regard to new product development
A newsletter targeted at key groups
The development of a new full colour catalogue
A seminar on new product development in partnership
with Philips Lighting - held at the Institute of Directors in London