A research programme was undertaken to:
Identify target audiences
Assess target audience views and the reasons for
these views
Assess the level of support for the estate company
Identify key messages that needed to be communicated.
Following the research, a communications programme
was introduced comprising:
Message creation and dissemination
Media briefings
Town and District council briefings to both members
and officers
Organised visits for councillors to other successful
towns
Events - Farmers' market
Local press competitions
Articles
A newsletter.
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