Client South Yorkshire Forest Partnership

Project To raise the regional profile.


To raise awareness of the South Yorkshire Forest across Yorkshire.


Although the South Yorkshire Forest has some local awareness, understanding across the region is limited. Navigator was appointed to increase the regional profile.


A PR campaign incorporating the following:

Targeted stories at the Yorkshire Post and regional TV and radio

Photo opportunities

'Places to visit' press releases

Advice on the launch of a visitor guide

Advice on the launch of Environmental Trust.


An interview with the Director on BBC Radio Sheffield

An article in the Yorkshire Post Weekend supplement

A Yorkshire Television interview of approximately 2 minutes, broadcast to all of Yorkshire at a peak viewing period

A Monday photo page shot taken

A 'Walks for Autumn' feature.

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